Dr John Hall is an Associate Professor of Marketing at Deakin University and director of the Centre for Business Research.

(See my biography page for more information).


Publications:
Knowledge Enhancement in the Change Process: Social Marketing and Attitude Change Leading to Improved Environmental Behaviour

Article: Print

$US10.00

Article: Electronic

$US5.00
Effective Teaching in Universities: Are Students’ Basic Needs Being Satisfied in Large Classes?

The study focuses on satisfaction with large classes and includes an assessment of the satisfaction of students' psychological needs.

Article: Print

$US10.00

Article: Electronic

$US5.00
Diversity, Ethnicity and Consumption

This paper investigates cultural identity and its relationship to consumption and the influential role of Marketing. Literature suggests that an individual's identity is expressed through consumption which includes ethnic identity.

Article: Print

$US10.00

Article: Electronic

$US5.00
Identity in Multicultural Societies: Who do we think we are?

This paper examines identity issues in multicultural Australia and proposes that ethnic identity should be viewed as a predominantly subjective phenomenon. This has implications for research and policy making.

Article: Print

$US10.00

Article: Electronic

$US5.00