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Dr John Hall is an Associate Professor of Marketing at Deakin University and director of the Centre for Business Research.
(See my biography page for more information).
Publications:
| Knowledge Enhancement in the Change Process: Social Marketing and Attitude Change Leading to Improved Environmental Behaviour | |||
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| Effective Teaching in Universities: Are Students’ Basic Needs Being Satisfied in Large Classes? | |||
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The study focuses on satisfaction with large classes and includes an assessment of the satisfaction of students' psychological needs. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| Diversity, Ethnicity and Consumption | |||
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This paper investigates cultural identity and its relationship to consumption and the influential role of Marketing. Literature suggests that an individual's identity is expressed through consumption which includes ethnic identity. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| Identity in Multicultural Societies: Who do we think we are? | |||
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This paper examines identity issues in multicultural Australia and proposes that ethnic identity should be viewed as a predominantly subjective phenomenon. This has implications for research and policy making. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||